The full and diverse potential of the SKA will be presented to a wide-range of people, including various government representatives; the EC; local, national and regional politicians; ambassadors; national and international policy and decision makers; individual scientists and engineers; major industrial concerns; primary and secondary school teachers, college and university educators and the general public, in particular young children.

The aim is to highlight the many opportunities SKA offers to all sectors of society, and to advance the process of securing wide support and significant European/Global funding for the project.